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TrueBlue Names Maggie Lower as Chief Marketing Officer


TACOMA, Wash.--(BUSINESS WIRE)-- TrueBlue, Inc. recently announced that Maggie Lower has joined the company as Chief Marketing Officer.

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TrueBlue CMO Maggie Lower (Photo: Business Wire)

TrueBlue CMO Maggie Lower (Photo: Business Wire)

Lower joins TrueBlue in a new role at the corporation. She leads the company’s digital, brand marketing, innovation, and communications strategies for each of its brands: PeopleReady, PeopleManagement and PeopleScout.

Lower comes to TrueBlue from Alight, a $2 billion global benefits administration and cloud-based HR business. As CMO, she helped launch the business by bringing the Alight brand to market in just four months after its spinoff from Aon, where she previously served as senior vice president and head of global marketing for Aon Hewitt.

A graduate of Hamilton College in Clinton, NY, Lower also earned her MBA from the Kellogg School of Management at Northwestern University in Evanston, Ill. She is based at TrueBlue’s Chicago headquarters.

About TrueBlue:

TrueBlue (NYSE: TBI) is a leading provider of specialized workforce solutions that help clients create growth, improve efficiency and increase reliability. TrueBlue connected approximately 740,000 people with work during 2017 in a wide variety of industries through its PeopleReady segment offering industrial staffing services, PeopleManagement segment offering contingent and productivity-based onsite staffing services, and PeopleScout segment offering Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP) solutions. Learn more at

Source: TrueBlue, Inc.

TrueBlue, Inc.

Stacey Burke, 253-680-8291

Vice President, Corporate Communications


Derrek Gafford

Chief Financial Officer

Phone: 1-253-680-8214

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About TrueBlue

TrueBlue (NYSE: TBI) is a leading provider of specialized workforce solutions that help clients achieve business growth and improve productivity. In 2021, TrueBlue connected approximately 615,000 people with work. Its PeopleReady segment offers on-demand, industrial staffing, PeopleManagement offers contingent, on-site industrial staffing and commercial driver services, and PeopleScout offers recruitment process outsourcing (RPO) and managed service provider (MSP) solutions to a wide variety of industries.